Making a Case for Sound
Another trend is in DACs. "Manufacturers are telling us that 192 kHz is something that they are actively promoting and they're really focusing their process development around 192 kHz DACs," said Hall. "That's technology that we're definitely interested in and of course are working on." This led the company to develop tests for higher resolution formats, like Super Audio CD (SACD) and DVD-Audio. As Audio Precision follows the industry trends, it is also following consumer interest in quality audio.
While some marketers are noting that MP3 popularity is an indication that quality is not so important to the average Joe, the com-pany is banking on the growth it sees in home theater installations and DVD proliferation, as well as the trend for higher-performance gaming systems and surround sound capabilities for the PC. Whichever way the market goes, Audio Precision is working to be there with the proper testing equipment.
At a Glance