Industry Actions: Manufacturers Must Pay for 3-D Ramp Up
Getting the Buy-in
Broadcasters are typically cautious when it comes to investing in new technologies. The last example was HD production systems. As a result, HDTV sales lagged until there was more content. Mitsubishi eventually made its move by sponsoring CBS's primetime HDTV fall schedule. Panasonic and Sony helped out with production gear. It took manufacturer sponsorship and technical support to finally get things rolling in HD. We can expect the same with 3-D.
Sports broadcasters will help drive consumer adoption of this new TV technology. But it's the CE manufacturers that must contribute the critical financing to build the production infrastructure and develop the technical and creative expertise needed to produce 3-D TV from remote sites.