The End of the World As We Know It
Our customers will have to undergo significant changes as well. Their expectations will change when they realize we can’t play the lowest-price game anymore. Product prices will increase while the standard of living we’ve enjoyed for the last few years will decrease. Ominous? Yes, but this is the world we now confront and we better get used to it.
Michael O’Neal is CEO of Team Products International, a Pine Brook, N.J.-based marketer.