Manufacturers Share 4K UHD TV Launch Plans
Major TV vendors are hoping to get it right with their next big launch: 4K UHD TVs. Some companies have already released a few models, while others are planning late-year introductions. They’re all hoping the market buzz will also boost sales of their high-end 2K sets.
But every company that has skin in the game knows it will take more than a stunning picture to draw consumer attention to the latest technology on the retail floor. Most are supplying dealers with sales training, all forms of online and mobile assets, and 4K demo content. In this segment, the top channel executives from some of the major TV vendors talk about expectations for the market’s development this year. See the full interview in the July issue of Dealerscope.
Dave Das, Vice President of U.S. Home Entertainment, Samsung: The UHD TV market is still in its infancy but we expect adoption to follow a path similar to the introduction of Full HD TVs. We are optimistic about Samsung UHD sales, since Samsung UHD TVs offer unique advantages relative to our competition.