Reading The Mobile Road Map
Tony Mirabelli, Cobra: Our navigation business has been up, especially with the increase in sales of our newest entry in the market at the end of 2006. Looking ahead, we’re excited about the placement of our latest product, the Nav One 2100. Consumer demand continues to grow, increasing opportunities for placements in retail locations that weren’t a possibility a few years or even just several months ago.
Kevin Duffy, Directed: To give you the big picture for Directed, for 2006, sales were $438 million. They increased 44 percent. It was the best year in the history of the company. We also had three Canadian acquisitions—remote start companies—and that continues to be an important part of our business, and we bought Polk Audio, which offers both mobile and home audio products. Satellite radio, obviously, drove a lot of our growth, also. Remote start was important for us and continues to be a core part of our business, going forward. In mobile audio, we saw some big growth, particularly in accessories for the satellite radio business. We made a product called the Soloist, which is an audio accessory for both iPod as well as Sirius satellite radio receivers. That helped drive the growth in that category. In the security and entertainment group, we were up 20 percent and in the satellite radio group, we were up 82 percent over the prior year in gross sales.
Dealerscope: What are your hottest ME categories right now—and which are not living up to your expectations?