Reading The Mobile Road Map
Witt: Hot categories for us are in-dash A/V head units, both single- and double-DIN, amplifiers, speakers and portable navigation, which we entered last year—and that’s provided nothing but wonderful growth opportunities.
Mirabelli: Cobra continues to place an emphasis on our legacy products. For example, even with the latest onslaught of “whiz bang” devices, citizen band radios remain the most important communications tool for the professional truck driver. One of our “hottest” categories right now is mobile navigation. Despite the wide range of products on the market, there is great opportunity for companies like Cobra that control their own destiny through the custom engineering of software and hardware. Our other exciting category is radar detection. This spring, we’re introducing the first product in the U.S. to include a database of red light and speed camera locations. Photo detection has become a hot topic for municipalities across the country.
Dealerscope: How do you plan to accommodate the merger of XM and Sirius in your product offerings and how could the confusion in the marketplace over the merger be alleviated?