Many Unhappy Returns
"There's a reality," explains Hana. "Our clients in the business are forming a higher level of a relationships with their customers. They're dealing with everyone in the family. It's an extremely expensive investment. And the good ones are having that honest discussion with their clients, by evaluating what their needs are and what their future is, setting them up for upgrade discussions can sometimes result in a return."
He adds, "Informing that relationship and qualifying customer needs" is critical. He recommends retailers "explain the dynamics that are going on in the industry today. Explaining about new products will make a difference. Have a certain level of honest expectation. Have a bond with them." If so, says Hana, a retailer can count on a return visit, but not with a sales slip in hand.
Anticipating the Worst Tips To Avoiding Product Returns