March Madness: LG and Jay Bilas Team Up to Redefine the Role of Color Commentator
Selection Sunday is now behind us and the NCAA Tournament officially gets under way later this week. So, to celebrate this time of year—affectionately known as March Madness—LG Electronics, an official NCAA Corporate Partner, decided to reinvent the role of color commentator, and they’ve recruited ESPN college basketball analyst Jay Bilas to offer his help and expertise.
Throughout the month, LG will release a series of exclusive statistics (confirmed by the Elias Sports Bureau, so these numbers are legit) that will help college basketball fans “Do Game Day Right” by looking at the tourney through a whole new perspective—uniform colors.
“LG Color Commentator” Jay Bilas serves as the spokesman for the campaign, which highlights a few LG products that produce some rich colors in their own right, whether that’s OLED TVs or the TWIN Wash that washes two separate loads of laundry at the same time to protect color bleeding. The pair have already produced a number of entertaining spots.