Though Robbins admits that much of the work they do on the house comes out of Hifi House's pocket, he is convinced that it is worth every penny. "This is the fourth Design Home we have been involved with, and we are currently working on the fifth and the sixth," he says. "It's a four-tiered campaign that spans an eight-month period. Because it is a work-in-progress, the print component spans over eight months, which is of huge value to us. In addition to the print component, there is the walk through/interactive component, a television component, and the public relations component."
He continues, "For us, the Design Home is a no-brainer. It's a great marketing opportunity, it helps us build relationships with other sponsors, our vendors like it, and it has continuously added to our overall brand strategy."