Marketing Intelligence- Eight of 10 DVD players will be made in
In the first half of 2004, industry analysts were saying that the bill of manufacture for low-end tabletops could drop under $25, as the key cost center—decoder board solutions—can be had for $5 to $8. For mainstream low-end tabletop players, the price range was between $32 and $37 FOB, royalty fees generally excluded. Such units will likely have DTS and Dolby Digital decoders on board and 5.1 channels of audio output. For high-end tabletops, the price range was $57 to $80 FOB, with features like slim loading mechanisms, card readers and DivX compatibility becoming even more common.
With at least 15 major DVD manufacturers competing in the rapidly expanding DVD recorder line, buyers can look forward to more product releases throughout 2004. The FOB price spread: $230 to $260. Current models conform to the DVD+R/RW format, but several manufacturers are poised to launch DVD-R/RW prototypes in the months ahead.