Getting the Goods on Buying Groups
The Future of the Buying Group Model
Dealerscope: Changes have been happening to buying groups in the industry. How is this affecting your group? And will buying groups have to change anything about their business model to adjust?
Rick Bellows: It’s just a sign of the times that certain organizations are looking for a certain direction for the organization. Running a buying group is a lot more than acquisition of product. As a group, you need to be master of a lot of different tools of retail—including advertising, marketing and merchandising. You just can’t be one-dimensional any more.