Increased awareness, lower price points and more options all help but a demo vehicle-rented or otherwise-drives the navigation sale
By Brett Solomon
Potential customers are being exposed to the world of vehicle navigation in unassuming places. However, at retail, navigation systems are not going to fly off the shelves. The price points are still relatively high, and most vehicles are being leased. But the bottom line is high-profit margins on these big-ticket sales.