Master Class Building Brand
During our fifteen years in business, we have followed a formula in creating and building our brand, which has been pretty successful. This formula is made up of the following components:
Step 1: Identify your key competitors and their strengths and weaknesses.
Ask yourself who your competitors are. List all of your major competitors. Write down what they do well and where they are weaker. What weaknesses are they working on, today, to improve? At CAR TOYS our competitors are the big box retailers, the regional A/V retailers, the carrier stores and local car audio and wireless retailers. We believe we deliver a combination of national look and resources, with local expertise and execution.