Master Class Building Brand
One of the things we focus on daily, is our execution and our relentless attention to details. We recognize that at the end of the day, the devil is in the details. If we do not execute them well, we lose our advantage.
Step 4: Be sure to build your advantages into all facets of your business.
Establishing your competitive strengths, and identifying your weaknesses, is only the beginning. If you have significant competitive weaknesses, you must address them. But what you must do is build your company in a manner that insures the long-term sustainability of your competitive advantages. Your training and performance management programs must commit to their execution. Your departmental goals and initiatives must support these benefits. And your operating systems and financial structure must also support and complement your competitive advantages.