Master Class Building Brand
At CAR TOYS, we believe in using broadcast media, in particular radio, to get our message out. More importantly, we believe in selecting one media where we will dominate our competitors. No matter how large or small your budget may be, I recommend that you build frequency before you reach with your best demo. As your budget grows, you can expand your reach and demo.
Radio is not the recommended media for everyone. Make sure your media plan aligns with your real estate strategy, your available funds and your unique selling propositions before making such an investment. For example, if guaranteed low prices is your leading advantage, newspaper advertising may effectively build your brand the most.
Step 6: Measure your results.