Master Class - What Women (Consumers) Want
So, retailers: Listen up. Also, avail yourselves of the market research, attend the Women and CE roundtable at CES, expurgate all condescension and patronization from your staff and start to build trust with your female customers. You—and the consumer—will be the richer for it on all levels.
Kathy Gornik is co-founder and president of THIEL Audio, a privately held, engineering-driven organization that researches, designs and manufactures 12 models of high-performance loudspeakers. She serves on the Electronic Industries Alliance (EIA) Board of Governors, the Consumer Electronics Association (CEA) Board of Directors and as incoming Chairman of the Executive Committee, and the Electronic Industries Foundation Board of Trustees. She is a former chair of CEA's Audio Division and Specialty Audio Subdivision, which she helped to create.
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