Matsushita Officially Becomes Panasonic, Plans New TV Lines
Matsushita Electric Industrial Company name change to Panasonic Wednesday won’t have any impact on U.S.-based dealers, since they already sell the Panasonic brand. But retailers in the coming years can expect a variety of sleeker, more efficient TVs.
While Matsushita’s consumer electronics products and appliances are well known throughout the world, the company changed its name (and its ticker symbol to “PC”) to achieve greater global brand recognition, especially as it looks to grow in areas such as Russia, Brazil, India and Vietnam, said Joe Taylor, Panasonic’s chief operating officer. The company had been using three different names – Matsushita for products in Japan, National for home appliances, and Panasonic - which further confused the company’s brand image.
The company has said it plans to expand the sale of air conditioners, refrigerators and washing machines into Europe this spring. It has no immediate plans to bring those lines to U.S., but it could happen in the future, said Yoshi Yamada, chairman and CEO of Panasonic North America. U.S. dealers, however, can expect new plasma and LCD flat-panel TVs with a greater focus on being lighter, sleeker and more energy efficient, said Bob Perry, Panasonic’s senior vice president.