The Changing Face of Audio
What’s different about audio in the “ought” decade? And what is the same as in the past? Polk Audio founder Matthew Polk riffed on these very subjects during Dealerscope’s recent visit to Polk’s headquarters in Baltimore.
CONSUMERS’ PAST RELATIONSHIP WITH THEIR AUDIO/MUSIC/ENTERTAINMENT:
“Entertainment devices were fewer and far simpler in the early days. The transistor radio was what really gave people the power of access to their music. In the ’70s and ’80s, TV and all the various video sources began proliferating, and that was the beginning of radio being an accessory. The ’90s was not a particularly good decade for new audio technologies. And in the past couple of years, we have been invaded by ‘the aliens’—iPods. Now, traditional audio has become somewhat marginalized.”