Maxell Embellishes Accessories Lineup
Maxell Corp. of America is broadening offerings in some high-profile categories, with product announcements ahead of the new calendar year.
Due for release in January is its new All-in-One Screen Cleaner designed for smartphone and tablet use ($9.99). Rather than spraying the device directly, the cleaner pumps into an attached cleaning pad from the inside out, eliminating the possibility of dripping solution or over-saturation of the screen; it comes with a plastic cover for storage.
The company is also expanding its M&M-branded earbuds line with the addition of a brown earbud SKU ($9.99) whose packaging touts the popular eyeglass-wearing “Ms. Brown” character featured in the candies’ TV ads.