Maxell Raises Price of CD-R
Maxell today announced a 10 to 15 percent price increase across its line of CD-R product. Though the increase was announced to be "effective immediately," the company says exact amount was "still under consideration." Maxell claims that it is shifting its production efforts, lowering CD recordable capacity and focusing more heavily on DVD recordable media. The hope is that this move will tighten the inventory of CD-R. Maxell is also citing an increase in petrochemical costs, which in turn has forced the company's suppliers to charge more for materials. This increase may be permanent. Don Patrician, Maxell's executive vice president, does not believe prices will fall back in the future, stating in a company release, "The days of price elasticity due to excess factory capacity are over."