After a brief hiatus in 2012, Maxell will be back on the Central Hall exhibition floor at the 2013 International CES with updates on several established categories slated to be available in the spring timeframe – and with product entries in some completely new areas for the company, including LED lighting and tablet keyboards.
Maxell is extending its market presence in the headphone and earphone categories but this time, upping the ante in price-points as it looks to compete in the “affordable high-end” arena, said Jennifer Roberts, product manager for the New Products Div. Targeted distribution for these higher-priced models is specialty electronics dealers, she added.
The new Studio series of on-ear headphones includes the $169.99 top-line Studio Bluetooth – Maxell’s first Bluetooth 2.1-equipped model. It carries a brushed-aluminum headband, and includes 40mm drivers, leather earcups, and both a recharging cable and a headphone cable for wired use. It also has a “Siri-ready” talk-through function allowing communication with the iPhone’s Siri voice command response technology. The Studio DJ ($139.99) boasts 50mm drivers, and includes leather, oversize earcups that are rotatable behind the wearer’s head, an 11.5-foot braided cloth cable and a four-foot standard cable. The Studio Heavy Bass ($124.99) headphone is aimed at a younger demographic; it features a 40mm driver, in-line call-taking capability, and a silver finish with metallic blue highlights. It also sports a rubberized headband and a four-foot flat wire.