The company is delving into the LED lighting category with an eye to serving new market needs and also as a foot in the door to new home-improvement retailing distribution channels, said Vander Morais, senior product manager, New Products Div.
Currently due for display at the CES are a $34.99 Emergency LED bulb that consumes 6.2 watts, provides 350 Lumens brightness, lasts 25 years, and will automatically turn on in the event of a power failure, and will work for four hours in a blackout. It has an on/off button and may be used as a flashlight. A $39.99 version adds dimming capability and a remote control. And a motion sensor LED ($34.99) is programmed to respond only to human motion. Other “emergency market” products are also in development, said Morais.
The Maxell AirStash combination wireless flash driver/media streamer has been enhanced to include Android-device compatibility, and now it allows the user to access the Internet and use AirStash simultaneously, he said. Its base price is $149.99 (8GB).