Maxell Unveils 100 New SKUs at CES
Maxell is continuing in 2010 to broaden its reach into new CE and related categories, through several strategic partnerships, and will ship those products as part of a release of about 100 new SKUs, starting this spring, the company announced at the 2010 CES.
The company is partnering with KeySmart to market a personal security alert system. Designed for a target market ranging from active retirees to college students, said Maxell’s director of accessory product sales and marketing, Gordon Tetreault, the keychain-sized device ($299), for a monthly $11.95 subscription fee, offers 24-hour emergency response and roadside assistance. It works in the U.S. and Canada and alerts one of three call centers, using GPS and CDMA triangulation technologies to locate the caller. Tetreault added that point-of-sale kiosks would be deployed to major retailers for merchandising the device near GPS and accessory areas.
Maxell has also brought out several new headphone lines. The Timber mahogany- and oak-tipped wooden earbuds line targets the sound-conscious customer ($29.99), while an aluminum-tipped earbud line boosts high frequencies ($19.99). Several child-oriented headphone lines also debuted, and Maxell has augmented the M&M-branded line with the addition of an on-ear headphone with interchangeable color caps ($14.99).