Maxell is heading into the 2012 International CES with a dual presence in the Hilton and in the iLounge Pavilion where it will underscore its marketing efforts in the storage media and audio categories it has focused its development efforts on for the past several years.
At the end of this month, Maxell will begin shipping its AirStash A02, what Rich D’Ambrise, director of new business development, said is a first-of-its-kind. A second-generation product, it is smaller than its predecessor and is part wireless flash drive and part media streamer. AirStash can stream up to three movies at the same time to different devices, including iPad or Android tablets, an iPhone/iPod touch, any computer and any WiFi-enabled devices. It has over five hours of battery life, and also offers two-way document transfer. Slightly larger than a disposable cigarette lighter, it is equipped with a USB 2.0 connector through which it can be charged, and a slot that holds an SD card or a Micro SD card in an adapter. Its ability to save and share documents with up to six people with secure encryption also makes it suitable for B-to-B applications, he said. It is available with an included 8GB SD card ($149.99) or a 16GB SD card ($179.99), and the apps that enable the data transfer are free to the user.
In audio, Maxell is releasing a 10-SKU line of children’s headphones and earbuds geared toward addressing the issue of volume control – a dramatic increase from the single volume-limiting headphone it had fielded in the space previously, according to Cheryl Severini, senior marketing manager. The Safe Soundz line, available at first in Toys R Us for the present, is segmented into three parts: two on-ear models in pink and blue for three-to-five-year-olds with a limited maximum decibel level of 75dB; two headphones and two earbuds for 6-to-9-year-olds with a limit level of 85dB; and two headphones and two earbuds for 10-to-12-year-olds with a limit level of 95dB. All limits are well below the recommended maximum 110dB-level for adults, she said. Prices range around $11.99 for earbuds and up to $19.99 for headphones.