Promotions. They’re happening all around you. Brands everywhere are trying to grab the attention of buyers. So how do you make your promotion stand out among the noise of promotions screaming “Buy me!” plastered on packaging, aisles and store windows?
One way is to make sure you offer real value to the consumer. Bundling accessories with other products often strengthens a promotion’s value. And accessories are well-positioned to drive total solution sales thus increasing average ring and profitability.
Additionally, in today’s environment where shoppers are more knowledgeable and savvy than ever, it’s not enough just to create a promotion and get it into play. You need to bring your promotion to life on the retail floor for both shoppers and retail sales associates.