“Retailtainment” events create promotion excitement, as well as build brand loyalty and a fun shopping experience while also connecting with store associates. These high energy events can also be customized to each location, which allows you to be relevant to local customers. This is one of the best tactics to drive word-of-mouth marketing as people walk away feeling good about themselves, the store and the brand.
In one example, bds mktg developed a retailtainment event for an apparel client to promote their juniors’ line. To create awareness of the brand the promotion featured a DJ spinning tunes while break dancers performed on the retail floor. A “tagger” painted graffiti T-shirts for customers to take home. To generate store-wide buzz, Sales Associates were given shoes and T-shirts to wear for the day and, to increase sales, customers received branded gifts with purchases.
Tabling events, which also bring your product to life with people, are a simpler alternative to retailtainment events. A brand representative can demonstrate products, answer questions and help shoppers pick the right product for their lifestyle. Signage, floor talkers, premiums and logo-ed table clothes provide in-store branding that may otherwise not be allowed. Tabling events also drive awareness of products that are not the destination, like service where hardware is the main attraction. With these events, bds has seen increases range from 125 to 200 percent in same day sales of services.