Chris Cook, president of the Mobile Electronics Association (MEA), which produces KnowledgeFest, talked to Dealerscope about industry trends, and about what is in store for attendees at the upcoming KnowledgeFest, the organization’s 25th., running from Aug. 9-11. It will cover 110,000 square feet of exhibits, as well as offering dealer education, training and numerous networking opportunities.
Dealerscope: MEA regularly presents KnowledgeFests through the year in different regions throughout the country which serve as venues where locally based installers can take advantages of educational and networking opportunities with their peers as well as gain exposure to the latest products for the aftermarket. Talk a bit in general about how that installer community has had to evolve in the last few years in terms of knowledge levels needed to deal with changing technologies and the melding of both home and car connected technologies – and how KnowledgeFests have, in turn, evolved to serve these new needs.
Chris Cook: The car has been connected for quite some time, and there are different ways of connecting the car. So for us, it’s been a connected business from the beginning, integrating into the networks in the vehicle.