MEGA Group Works With Members to Increase TV Sales
The MEGA Group, made up of appliance, consumer electronics and furniture retailers serving secondary and tertiary markets, is working to increase TV sales among its members by about 50 percent in the next 12 months.
Other initiatives highlighted at MEGA Group's national convention in Louisville, Ky., include increased training on selling and merchandising consumer electronics, more web-based and regional vendor training for specific products, and a push for more aggressive advertising.
Consumer electronics (mainly TVs) currently account for about 10% of the $3 billion that the MEGA Group's 1435 members generate in annual sales out of their 2,500 storefronts. About 500 of the MEGA Group members storefronts carry consumer electronics, but Rick Bellows, the group's president, believes that number can more than double during the next year, given the right merchandising, sales training and advertising.