Megapixels Storm PMA Show
NEW ORLEANS--The slowly but steadily growing pressure of electronics imaging products at the Photographic Marketing Association's (PMA) annual new product bash was readily apparent. And it was not only the fact that more traditional film camera manufacturers are beefing up their digital product input. The number of primarily electronic companies taking space at PMA is definitely on the rise.
Also apparent is the increasing number of megapixel (one million pixel) digital still cameras popping up. Miniaturization is a growing factor -- in all three types of cameras: digital, 35mm point and shoot and Advanced Photo System (APS)--along with the appearance of more APS units coming through with more information exchange features, usually recognizable by the "ix" in model designations.
This peaceful coexistence was strengthened at the start of the show when Kodak announced its acquisition of 51 percent stake of PictureVision, Inc., thus uniting its Picture Network, which gives consumers an Internet-based digital network service, with PictureVision's PhotoNet products. Kodak also added another model--DC 200--to its line of digital cameras. The 200, its first megapixel model, ships with Kodak Digital Science 2.0 software at an SRP of $599. The DC 200 was shown with the DVC 323 digital video/still cameras (estimated street price $169), the Advantix 5800MRX APS unit featuring mid-roll film change and a 5x zoom lens (SRP $549).