MERA Charts Roadmap
The Mobile Enhancement Retailers Association (MERA) plans to introduce a new retail strategy, called the “Roadmap to Success.” Hatched out during the group’s manufacturer summit in Chicago earlier this month, the initiative will let retailers collaborate on merchandising and promption, and share knowledge on handling their business.
“Those members who take advantage of the new cooperative will have a competitive edge as they reap the financial rewards of participation and are even better positioned to follow MERA’s lead in elevating the professionalism of the industry,” MERA president Bob Graham said in a group statement.
MERA has also joined up with the Associated Volume Buyers (AVB), which will help MERA’s cooperative by helping to facilitate short-term interest-free financing. The new cooperative is expected to announce next year.