New Strategies Improve Retailers’ Sales
Throughout last year, dealers implemented many different strategies to increase sales, traffic and profits. Here’s a look at what several regional retailers did to improve their merchandising and marketing strategies last year and what they plan to do during the next.
Mark Reckling, CEO/President, Grand Appliance and TV, Zion, Ill: We ran promotions with a lot of green energy products in the appliances sector—mainly using either the states’ monies in the cash for appliances program or manufacturer monies for that segment of the business.
We’ve also expanded our website, with more money spent on Internet marketing and social networking. We are getting buyer inquiries and sales from that source. As print media are becoming less effective, we’ve been transferring our budget in that direction.