New Strategies Improve Retailers’ Sales
Our [in-store] presentation on appliances—having ‘live’ appliances on the floor where people can see, touch and experience them—has made a difference. For instance, the ability to be able to hear the differences between dishwasher sound levels, or see how an oven will bake. We’ve increased our number of such live displays; it keeps them engaged and keeps them in the store longer. It sets us apart from so many of our national competitors who can’t or won’t do it.
Joe DeGrood, Owner, DeGrood’s Electronics & Appliances, Mankato, Minn.: We are developing a better website. We have decided we have to do more to increase how we get people to our website. My media choices are increasingly falling away from print and toward doing a lot of TV.
We are also going after the gamers. Our five screening rooms all have drop-down screens and we’re setting up one of them, a 15-foot-by-13-foot room, as a gaming room to attract the younger clientele. The kids can go there when mom and dad come in to shop.