Meridian Audio Partners with British Airways for First-Class Audio Experience
I’ve seen partnerships between consumer tech brands and airlines in the past—one recent one in particular that comes to mind is Apple partnering up with American Airlines to give travelers free in-flight access to the Apple Music streaming service. But this one between Meridian Audio and British Airways feels a little different, in a good way.
British Airways recently committed to making a £6.5 billion ($8.54 billion) investment to upgrade the in-cabin experience for travelers. Part of that includes the partnership with U.K.-based Meridian Audio, which will see the audio brand develop high-performance headphones that can handle delivering top-notch sound at 30,000 feet.
“We are thrilled to be partnering with British Airways and to have the opportunity to enhance the entertainment experience for passengers traveling in First,” John Buchanan, CEO of Meridian Audio, said in a statement. “The aircraft cabin is an acoustically demanding environment and we have relished the engineering challenge of delivering headphones that will, for the first time, enable passengers to sit back and truly lose themselves in their in-flight movies and music.”