Meridian Launches Specialty Dealer Programs
Meridian Audio said last week that it has launched a pair of specialty dealer programs, one for top retailers and the other for custom integrators.
The new ventures are the Meridian Premium Partner and Meridian Design Consultant program.
“Over the past few years, Meridian has received a boost to its marketing efforts by way of new team members, as well as luxury marketing expertise from the Richemont Group,” Peter Wellikoff, Meridian America's CEO, said as part of the announcement. “We’ve put the gained knowledge to work with the formation of these specialty dealer programs, which are targeted to excite the sales force about the brand as well as changing the mindset of premium shopping experience."