As Dr, Norbert Kotzbauer, CEO of Metz Consumer Electronics, was introducing his brand during an IFA Global Press Conference Power Briefing, one journalist in the audience stood up and proclaimed that you’d have to have been born in the 1950s to know anything about the brand. Kotzbauer, who coyly agreed with the attendee, used the opportunity to segue into his introduction of the recently launched Metz blue brand.
Metz, a brand that is likely unknown to the U.S. consumer, is a German-based manufacturer of high-end TVs. It’s an older brand, founded in the 1938—hence the wise crack—and has really held its products and retail efforts close to the chest there in its home country. With Metz blue, the brand has made a strong commitment to going global, with the help of a major international player in Skyworth—a Hong Kiong-based brand that develops TVs of its own for the Asian market.
Together, Metz and Skyworth brought Metz blue to the scene in a partnership that utilizes Metz’s technical and manufacturing expertise and Skyworth’s reach and capital. Metz blue saw its first products launch in central and southern Europe. They’ve since expanded to southeastern Europe, as well as in India, Hong Kong, and South Korea. The plan, of course, is to bring the Metz blue brand to other parts of the world, including the U.S., South America, Africa, Australia, and farther reaches of Asia and Europe.