Dealer Profile: Big George's Big Green Initiative
No one with a kid in the house these days gets away with being anything less than environmentally aware. Mark Bishar, vice president of marketing at Big George's Home Appliance Mart, Ann Arbor, Mich., has two kids at home and is already feeling eco-pressure.
"My 4-year-old says one day, 'Dad, will you save the earth for me?'" Bishar recalled. "I don't know where he gets this stuff. But frankly I do think it's been a disaster, what we've done to the planet for the last 20 years."
Bishar could have answered his pint-sized activist with a pledge to pick up litter or put a couple motion sensors on the porch lights. Instead, he has spent the last few of years designing and implementing a more involved strategy. Along with his business co-owners, his brother, Ramsey, and his father, Bud, Mark has turned a recent new store construction into an opportunity to try out one of the more progressive "sustainable" ideas in retail store design today. Just like the new Apple Store in Chicago, the new Big George's features what's called a "green roof."