The impact of artificial intelligence on the world—let alone the consumer tech market—cannot be understated. Companies are working to implement AI into their products and services across nearly every vertical. Following this industry, it feels like AI is on the cusp of breaking out in a major way over the next year or so, which makes the latest addition to the IFA Keynote lineup even more apropos.
On Wednesday, during its Innovation Media Briefing event in Berlin, IFA announced that Nick Parker, Vice President of Microsoft’s Consumer and Device Sales division, will join the IFA Keynote program. During his session, Parker intends to provide insights into the opportunities, possibilities, and business models that will become available through the evolution of artificial intelligence in computing technology.
AI, as we’ve come to see, has enormous and powerful capabilities. It can perceive through speech and image recognition, provide reason by identifying trends and insights, enhance decision making via predictive functions, and—perhaps most important—it continually learns. The latter point means AI will continually improve over time, becoming more efficient at those already powerful tasks it’s capable of executing.
Over the past year, manufacturers have demonstrated their ability and desire to integrate AI technology into their products. LG has its ThinQ technology, which it plans to discuss further during its own IFA 2018 keynote. ThinQ has been embedded into everything from appliances to smartphones. Apple, Samsung, Huawei, and more have baked AI into their smartphone offerings. And other PC, drone, and sensor manufacturers are doing the same.
Parker will detail, from Microsoft’s perspective, what’s next for AI and computing, and he will lat out the opportunities for partners and customers at every point along the way.
In his role, Parker leads a global team focused on helping these partners to leverage the value of the intelligent cloud by bauilding intelligent edge devices that provide better experiences for customers. As part of this role Nick is accountable for worldwide partner channel sales for both OEM Partner and Microsoft hardware, working directly with retail, mobile operators, and distribution partners around the world to create new business opportunities and customer experiences through Windows, Xbox, Office, Surface and partner devices.
IFA 2018 will run from August 31 through September 5 at the Berlin Exhibition Center in Berlin, Germany. The IFA Keynotes will take place throughout the week.