The impact of artificial intelligence on the world—let alone the consumer tech market—cannot be understated. Companies are working to implement AI into their products and services across nearly every vertical. Following this industry, it feels like AI is on the cusp of breaking out in a major way over the next year or so, which makes the latest addition to the IFA Keynote lineup even more apropos.
On Wednesday, during its Innovation Media Briefing event in Berlin, IFA announced that Nick Parker, Vice President of Microsoft’s Consumer and Device Sales division, will join the IFA Keynote program. During his session, Parker intends to provide insights into the opportunities, possibilities, and business models that will become available through the evolution of artificial intelligence in computing technology.
AI, as we’ve come to see, has enormous and powerful capabilities. It can perceive through speech and image recognition, provide reason by identifying trends and insights, enhance decision making via predictive functions, and—perhaps most important—it continually learns. The latter point means AI will continually improve over time, becoming more efficient at those already powerful tasks it’s capable of executing.