Microsoft Campaign Moves On to Next Phase
It looks like perplexed ad critics won’t have Bill Gates and Jerry Seinfeld to kick around anymore.
Microsoft has announced that it is moving on to the next phase of its $300 million new advertising campaign, and the new ads will not feature Seinfeld in a prominent role, although Gates will still appear. According to a Microsoft spokesman quoted by the Los Angeles Times, the change was planned well in advance, and the Gates/Seinfeld spots were only meant as a “teaser” that represented the campaign’s “first phase.”
The next stage of the campaign, according to the New York Times, features a direct rebuttal to Apple’s long-running “I’m a Mac/I’m a PC” campaign, even employing a character who resembles John Hodgman, who plays the PC. The new campaign’s slogan is “Windows. Life without walls,” and the first commercial, which debuted this week, features Microsoft employees and regular, everyday Windows users, as well as celebrities like actress Eva Longoria, singer Pharrell Williams and author Deepak Chopra.