Microsoft to Acquire aQuantive for $6 Billion
Just one month after Google paid $3.1 billion for DoubleClick Inc., Microsoft has announced that it is shelling out $6 billion in cash ($66.50 per share) for online ad giant aQuantive, Inc. aQuantive is the parent company of Avenue A | Razorfish, one of the world’s largest interactive agencies, whose clients include Verizon, Best Buy and Capital One. aQuantive also owns the Atlas brand of advertising and publishing tools and the DRIVEpm online marketing service.
Microsoft CEO Steve Ballmer said the acquisition “represents the next step in the evolution of our ad network from our initial investment in MSN(R), to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet. Microsoft is intensely committed to creating a thriving advertising business and to partnering closely with all key constituencies in this industry to help maximize the digital advertising opportunity for all.”
aQuantive CEO Brian P. McAndrews added, “Microsoft has set a leading example in prioritizing industry partnership, transparency, measurement and quality, and we look forward to combining forces and bringing the value of our combined assets to bear for the benefit of advertisers, ad agencies and publishers.”
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