Microsoft Prepping Ad Counteroffensive
After several years in which Apple’s high-visibility “I’m a Mac” campaign has taken shots at PCs, Windows and other Microsoft products, the software giant is preparing to fight back, with a negative campaign of its own.
According to the Wall Street Journal’s Business Technology blog, Microsoft is “set to strike back,” based on the comments of a company marketing VP at a Microsoft conference last week. The executive, Brad Brooks, reportedly told his audience that the company is readying an ad campaign to defend itself against the “I’m a Mac” ads.
It is unknown what form the campaign will take, but it is being undertaken with the help of a new advertising agency, Crispin Porter & Bogusky, and the ads will begin by defending Windows Vista specifically. The campaign is set to roll out “in the coming weeks.”