Microsoft/Seinfeld Commercial Debuts
The much-publicized, $300 million ad campaign being launched by Microsoft debuted Thursday, with a 90-second spot featuring comedian Jerry Seinfeld and Microsoft Chairman Bill Gates. The commercial aired during the “kickoff” game of the NFL season, on NBC.
In the commercial, Seinfeld happens by Gates shopping for shoes at a store called “Shoe Circus,” causing Seinfeld to enter the store and help Gates find a comfortable shoe as the two men banter. As they leave the store, Seinfeld suggests Microsoft come out with “something that will make our computers moist and chewy like cake,” and asks Gates to provide a signal that indicates yes. Gates obliges, before the slogan “The Future: Delicious” appears on screen.
The spot can be viewed on YouTube here.