Building on Momentum
The extender devices are focused on just the consumer electronics user interface experience. There’s no complexity of having a keyboard and mouse or other Windows features on their television. It’s really just the entertainment experience.
DS: How does using the Media Center Extender to power your content distribution around the home differ from the many other solutions or other products that shuffle content around the home?
SE: The big difference is that Media Center is itself a platform. We have a number of partners, both on the hardware and software side, writing to that platform so you see a variety of companies using it. Russound has their new Smart Media console line Media Centers and those actually ship with support to interface with their whole home audio solutions. So that’s a great example of partner innovation and building on the platform. And we have a number of innovations happening on the software side as well—everything from our new Internet TV service to third-party applications and add-ons like Vongo, Movielink and Comedy Central’s Mother Load. Specific to this channel, partners like Lifeware are building home automation solutions that are really just software add-ons to the Media Center platform.