Building on Momentum
Even before the launch of Windows Media Center Edition a few years ago, Microsoft has been working to position itself as an entertainment experience company rather than just an IT company.With the rollout of Vista this year, the success of its Xbox360 game console and the expansion of its operating system into Media Center Extender and Microsoft Home Server, the entertainment IT company wants to convince the custom installation market that Media Center can be a robust and easily integrated platform for serving up a complex audio, video and control experience for residential users. To explain Microsoft’s new push into this market, we sat down with the Scott Evans, Microsoft's E-Home manager, during Denver’s CEDIA Expo.
Dealerscope: Microsoft has been involved in the CEDIA market peripherally for a few years but is making a much bigger push now. Why?
SE: We’ve seen Media Center interest growing in the CEDIA channel where we’re seeing more companies building products and delivering more of the digital home vision via Media Center, so we wanted to come to CEDIA Expo and help support the momentum with our partners and custom installers who are doing deployments based on Media Center.