Before Microsoft CEO Steve Ballmer took the stage for his keynote address, CEA President and CEO Gary Shapiro made a bold statement-that this year's show would be the best he had seen in the more than 30 years he has been involved with it. And Ballmer never let the momentum fall.
Ballmer, who has been CEO since Bill Gates stepped down in 2008, outlined Microsoft's mission to change the PC-TV environment, make the cloud more immersive and intelligent and create a more natural interface. These goals are being realized in developments such as Windows 7, the bing decision engine, SkyDrive and the hugely successful XBOX 360 and XBOX Live.
Ballmer asserts that, "Windows 7 delivers the PC experience that works the way people want it to work...faster, leaner and less busy. It is simpler to accommodate simple tasks and enables new possibilities for [software and hardware] developers."