Mid-Tier Mobile Phones Struggle
Some say America has a middle class that’s getting smaller and smaller over time. You can now say the same thing about the mobile phone market.
According to a report by BusinessWeek this week, as both smart phones and simple, cheap phones grow in popularity and market share, the standard, middle-of-the-road cell phone is becoming an endangered species.
According to ABI Research numbers cited in the article, mid-level phones are expected to see their sales cut in half, worldwide, between last year and 2013. They represented 74 percent of phones sold in 2007, a number that is expected to shrink below 25 percent in five years. Examples given of “mid-level” include the LG Voyager and Motorola’s Razr 2.