DuBravac: Midyear CEA Stats Show TV Unit Sales Dip for 2011
TV sales this year will mirror the slow nationwide economic recovery – but the projection for the drop in sales for 2011 is less than the 5.4 percent sales dip experienced in 2010.
At the “Mid-Year Reality Check,” the kickoff session of the New York City-held CEA LineShows Wednesday, Shawn DuBravac, chief economist and director of research for the Consumer Electronics Association, said that the organization had pegged the TV sales decline by the end of 2011 to reach about 3-1/2 percent.
LCD TV sales account for 28 percent of shipments year to date, as was the case last year, and plasma sets tracked at 22 percent in 2010, but they are tracking at closer to a 28 percent rate this year. If that rate holds, he said, plasma sales could reach 5.5 million units by the end of the year.