DuBravac: Midyear CEA Stats Show TV Unit Sales Dip for 2011
TV pricing, according to the data, is dropping at a three percent rate for LCD screens and at a nine percent rate for plasma screens, and retail pricing, year to date, is off 15 percent over the same period in 2010. “That has helped the industry maintain sales volume,” he observed.
DuBravac also offered data on the booming tablet computer market. Just under 17 million shipped in 2010 and it’s anticipated that that figure will be 42 million for the 2011 calendar year – exceeding CEA’s rather conservative projection of 35 million offered earlier. In Q4 of 2010, five percent of the volume shipped, but CEA projects that almost 20 million units will ship in Q4 of 2011. In 2010 in the U.S., total tablet and smartphone sales eclipsed total PC sales; for 2011, said DuBravac, that will be the case worldwide.
Digital cameras, said DuBravac, were a bright spot in that unit sales were up nearly 11 percent in aggregate year to date. “Market volume hasn’t declined,” he said, “and that’s somewhat driven by the DSLR category.” Under-$149 models’ sales were up 111 percent; also, the within the $300-to-$500 price range and $500-to-$700 price range, which appeal to prosumers, sales were up 25 percent and 51 percent, respectively.