It’s no big secret that millennial shoppers have really taken to Amazon and the ecommerce platforms ease of use and myriad other benefits. But a new study into their habits around shopping on the platform, conducted by the Max Borges Agency, shows just how loyal they are, and in which ways they’re using Amazon. Specifically, the firm sought to define how millennial shoppers are using the platform to buy consumer tech.
Simply put, and perhaps surprising to no one, the survey found that millennial shoppers are incredibly loyal to Amazon. In fact, 77 percent of millennials said they would give up alcohol for a year rather than giving up Amazon, and 44 percent said the same about sex. And when it comes to consumer tech products in particular, the survey found that fewer than 25 percent of millennials would move forward with a purchase if it turned out the product wasn’t available on Amazon. Additionally, 78 percent of those surveyed said they have purchase between one and five consumer tech devices on Amazon in the past year.
“Shopping on Amazon has become second nature for many of us, and has become a powerful hub of for the online purchase of consumer tech products,” VP of Business Intelligence at Max Borges Agency Lindsay Stuart said in a statement announcing the survey’s results. “Where millennials are concerned, we wanted to show exactly how relevant this retailer is to the group, and why brands need to understand their research and shopping habits, and how better to serve this generation.”