Mindshare

When the music industry starts enforcing its ownership rights on digital music, and consumers can't copy CDs or play with digital music files as they had in the past, guess on which door that consumer will knock first?

Bingo. You got it. Yours.

A wave of new digital music delivery options are coming in second-half 2000, and the music industry is looking at digital music copy protection as a marketing tool—where potentially the same piece of music can have different usage rules over its marketing lifetime.