By Janet Pinkerton
As we went to press, Circuit City invited Dealerscope to tour its first completed CE-only store, which had a "soft opening" in Jacksonville, Fla., Aug. 12. I toured Circuit's new 23,000-sq.-ft CE-only selling floor with company President and CEO W. Alan McCollough and Executive Vice President of Merchandising John Froman. The grand opening is Sept. 1.
Built into a pre-existing retail location in a strip mall off Jacksonville's Southside Boulevard, the new store is a huge, high-ceilinged open space, brightly lit with colorful signage hanging from both ceiling and walls.